If you own a small-to-medium-sized business and find it painfully difficult to effectively promote your business and engage your audience through social media, rest assured you’re not alone.
Indeed, almost all small businesses (93%) struggle with social media across all platforms. In particular, companies report they struggle with:
- Generating good leads
- Growing their number of followers
- Increasing user engagement
- Posting consistently
- Creating content
The good news is that all of this can be overcome with a strong marketing strategy, expert implementation, and consistency thereafter.
Importantly, businesses typically see improvement when they hire a professional to steer these efforts rather than continue to employ a trial and error-style approach to marketing and throw good money after bad.
A professional agency will ensure your company consistently posts creative content that grows your number of followers and encourages user engagement, such as survey questions about customer satisfaction or other aspects of your industry. Other tactics include:
- Mentioning followers
- Initiating conversation
- Promptly responding to questions
- Promoting user-generated content
- Using hashtags effectively
- Conducting giveaways
- Organizing live chats
- Being relentlessly active
This is, understandably, too much work for many small businesses, and most likely outside their area of expertise. Indeed, this is why companies report that social media marketing is an exhausting struggle.
The solution lies in searching for an expert and hiring the one that’s right for you and your company.
Social media return on investment (ROI) refers to the money and time your business spends establishing and growing its social media presence. An effective marketing professional will ensure that your business gets the best possible measurable ROI by:
- Increasing user engagement
- Increasing brand awareness
- Establishing leads
- Increasing website traffic
- Increasing sales revenue
- Increasing content distribution
- Improving search rankings
- Growing audience
So, stop underestimating the complexity of social media marketing and hire a premier agency that will help you get on the fast track to new revenue, today!
